There are some cases when it is necessary to provide visual information to the respondents, even during a CATI interview. For instance, we'd like to ask about a commercial, and want to know whether the respondents remember seeing that commercial. Additionally, we also want to collect the respondents’ first impression on several visuals, by tracking the time the respondent spent on each of them. We need a solution to display the actual images, without abandoning the original CATI interview. Then, the interview should continue and finish in the regular CATI fashion.
We designed the following activity flow to handle such scenarios:
Some studies can span through several months to collect recurring information from the same respondents. In such a case, we were asked to create a unified platform to list all previous interviews, making it possible for each respondent to continue pending ones.
We created a summary interface for each respondent to collect and list pending and completed interviews, with the ability to continue incomplete ones at any time. Naturally, they could also start new interviews. It is important to note that the interface is not an independent web page, it is completely integrated into the survey script – therefore, it has direct access to all relevant information of all interviews.